Privacy policy

This Privacy Policy explains how LYVLEE BOUTIQUE  (“the Site”, “we”, “us”, or any grammatical variation thereof) collects, uses, and discloses personal information of users who visit or use our services through the website located at LYVLEE BOUTIQUE (“the Site”) or otherwise communicate with us in relation to the Site (collectively, “the Services”).

By using the Services, you agree to the collection, use, and disclosure of your information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use our Services.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any revised version of the Privacy Policy will be posted on the Site, and we will update the “Last Updated” date accordingly. We will also take any other steps required under applicable law.

Collection and Use of Your Personal Information

To provide our Services, we collect personal information about you from various sources, as outlined below. The type of information we collect and how we use it depends on how you interact with us.

In addition to the specific uses described below, we may use the personal information we collect about you to communicate with you, deliver or improve our Services, comply with any applicable legal obligations, enforce any relevant terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we collect about you depend on how you interact with the Site and use our Services. The term “personal information” refers to data that identifies, relates to, describes, or can be reasonably linked to you.

Below, we explain the categories of personal information we collect and how we may use each type.

Information Collected Directly from the User

Information that you provide to us directly through our Services may include:

Contact details, including your full name, address, phone number, and email address.
Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information, such as username, password, security questions, and other details used for account security purposes.
Customer service information, including any content you share with us in communications, such as messages sent through the Services.

Some features of the Services may require you to provide us with specific information about yourself directly. You are not obliged to provide this information, but doing so may be necessary in order to fully enjoy and access certain features.

Collection of Usage Information

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you use and access the Site and your account, including device information, browser information, network connection details, IP address, and other data related to your interaction with the Services.

Information Obtained from Third Parties

We may also obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that operate the Site and Services, such as Shopify.
Our payment processors, who collect payment information (such as bank account details, credit or debit card information, or billing address) to process your payments for fulfilling your orders and delivering the products or services you have requested from us, in order to meet our contractual obligations to you.
When you visit the Site, open or click on emails we send you, or interact with the Services or our advertisements, certain information may be automatically collected by us or by third parties we work with using online tracking technologies such as pixels, web beacons, software development kits (SDKs), third-party libraries, and cookies.

Use of Your Personal Information

Providing Products and Services
We use your personal information to deliver our Services to you and fulfil our contract with you. This includes processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating and maintaining your account, managing your account in general, handling shipping, and facilitating returns and exchanges. We may also enhance your shopping experience by allowing Shopify to link your account with other Shopify services you may choose to use. In such cases, Shopify will process your information in accordance with its own Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising
We may use your personal information for marketing and promotional purposes. This includes sending marketing communications via email, SMS, or post, and displaying advertisements for our products or services. This may involve using your personal information to better tailor the Services and advertising on our Site and on other websites. If you are a resident of the European Economic Area (EEA), the legal basis for this data processing is our legitimate interest in promoting our products, in accordance with Article 6(1)(f) of the GDPR.

Security and Fraud Prevention
We use your personal information to detect, investigate, and take action against fraudulent, illegal, or harmful activities. If you choose to use our Services and create an account, you are responsible for maintaining the confidentiality of your account credentials. We strongly advise that you do not share your login details, including your username and password, with anyone. If you believe your account has been compromised, please contact us immediately. If you are a resident of the European Economic Area (EEA), the legal basis for this data processing is our legitimate interest in ensuring the security of our website and Services, in accordance with Article 6(1)(f) of the GDPR.

Communication and Service Improvement
We use your personal information to communicate with you and to improve our Services. It is in our legitimate interest to respond to your needs, deliver effective service, and maintain our business relationship, in accordance with Article 6(1)(f) of the GDPR.

Cookies
We use cookies and similar technologies to enhance your experience on our Site, analyze traffic, and deliver personalized content and advertisements.

Our Site, like many other websites, uses cookies. More information about the cookies used in connection with the operation of our store via Shopify can be found at: https://www.shopify.com/legal/cookies.

We use cookies to provide and improve the Site and Services (including remembering your actions and preferences), carry out analytics, and better understand your interactions with the Services (as part of our legitimate interest in administering, improving, and optimizing the Services).

In addition, we may allow third parties and service providers to use cookies on the Site to better tailor services, products, and advertising both on our Site and on other websites.

Most browsers automatically accept cookies by default, but you can set your browser to delete or reject cookies using its settings and controls. Please note that deleting or blocking cookies may negatively affect your user experience and may cause some Services—including certain features and overall functionality—to work improperly or become unavailable. Additionally, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

Disclosure of Personal Information

In certain circumstances, we may disclose your personal information to third parties for purposes related to fulfilling a contract, for legitimate reasons, or for other purposes as outlined in this Privacy Policy. These circumstances may include sharing personal information with:

To vendors or other third parties who provide services on our behalf (such as IT management, payment processing, data analytics, customer service, cloud storage, fulfilment, and shipping).
To our business and marketing partners for the purpose of providing services and displaying advertising to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
When you instruct us to disclose, or otherwise consent to us sharing, certain information with third parties — for example, for the purpose of shipping your order, or in connection with your use of social media widgets or login integrations, with your consent.
To our affiliates or otherwise within our corporate group, as part of our legitimate interest in operating a successful business.
In connection with a business event, such as a merger or bankruptcy; to comply with all applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce any relevant terms of service; and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal and sensitive personal information about users for the purposes outlined above in the sections “How We Collect and Use Your Personal Information” and “How We Disclose Personal Information”:

Category – Categories of Recipients

Identifying information, such as your name and contact details, may be shared with service providers and partners that support order fulfilment, marketing, and customer service operations. Commercial information, such as order details, purchase history, and customer service records, may be shared with payment processors, logistics companies, and analytics services. Information related to internet and similar network activity, such as usage data, may be shared with analytics providers, IT infrastructure services, and advertising platforms. Geolocation information, such as location derived from your IP address or other technical means, may be shared with fraud prevention and security partners, as well as marketing networks.

Suppliers and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfilment or customer service partners, and data analytics providers), business and marketing partners, and affiliate partners / associated entities.

We do not use or disclose your sensitive personal information without your consent or for the purpose of inferring characteristics about you.

Third-Party Sites and Links

The Site may contain links to websites or other online platforms operated by third parties. If you use these links to visit websites that are not owned by our affiliates or associated entities, you should review the privacy and security policies and any other relevant terms applicable to those websites.

We are not responsible for the privacy or security practices of third-party websites or platforms, including those linked to or from our Site. Any information you provide in public or semi-public areas, including information you share on third-party social media platforms, may be visible to other users of the Services or those platforms, and may be used without limitation by either us or the third party. Please exercise caution when sharing personal information in such spaces.

Children’s Data

We do not knowingly collect personal information from children. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the details provided below to request its deletion.

As of the Effective Date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined under applicable law) personal information of individuals under the age of 16.

User Information Security and Retention

Please note that no security measures are completely perfect or impenetrable, and we cannot guarantee “absolute security.” Additionally, any information you transmit to us may not be secure during transmission. We strongly advise against using unsecured channels to send us any confidential or sensitive information.

The length of time we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, fulfil legal obligations, resolve disputes, or enforce other provisions of applicable agreements and policies.

User Rights

Depending on your place of residence, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances. Where permitted by law, we may decline your request.

Right to Know / Right of Access to Personal Information
You may have the right to request access to the personal information we hold about you, including details of how your information is used and shared.

Right to Deletion of Personal Information
You may have the right to request that we delete the personal information we hold about you.

Right to Rectification of Personal Information
You may have the right to request correction of inaccurate personal information we hold about you.

Right to Data Portability
You may have the right to receive a copy of your personal information held by us and to request that we transmit it to a third party, under certain circumstances and subject to specific exceptions.

Right to Opt Out of Sale, Sharing, or Targeted Advertising
You may have the right to direct us not to “sell” or “share” your personal information, or to opt out of processing your personal information for purposes considered “targeted advertising” as defined under applicable privacy laws. Please note that if you visit the Site with a Global Privacy Control (GPC) opt-out signal enabled, we will, depending on your location, automatically treat this as a request to opt out of the “sale” or “sharing” of your personal information for the device and browser you use to access the Site.

Restriction of Processing
You may request that we stop or restrict the processing of your personal information.

Withdrawal of Consent
Where we rely on your consent to process your personal information, you may have the right to withdraw that consent at any time.

Appeal
If we decline your request, you may have the right to appeal our decision. To do so, please respond directly to our denial.

Managing Communication Preferences
We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe link in our emails. If you opt out, we may still send you non-promotional messages, such as those related to your account or orders.

You may exercise any of these rights where indicated on the Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of your rights. Before providing a substantive response to your request, we may be required to collect certain information from you (such as your email address or account details) to verify your identity. In accordance with applicable law, you may appoint an authorized agent to submit a request on your behalf to exercise your rights. Before accepting a request from an agent, we will require proof that the agent is authorized to act on your behalf, and we may also ask you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaints about how we handle your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, you may, depending on your place of residence, have the right to appeal our decision (by contacting us again using the details below) or to lodge a complaint with your local data protection authority. You can find a list of relevant supervisory authorities within the EEA here.

International Users

Please note that we may transfer, store, and process your personal information outside of your country of residence. Your personal information may also be processed by staff, external service providers, and partners in those countries.

If we transfer your personal information outside of Europe, we will rely on recognized data transfer mechanisms, such as the Standard Contractual Clauses approved by the European Commission or any equivalent documents adopted by the relevant authority in the United Kingdom, unless the data is transferred to a country that has been deemed to provide an adequate level of data protection.

Contact

If you have any questions regarding our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by phone or email at info@lyvlee-ldn.com

For the purposes of applicable data protection laws, and unless otherwise stated, we are the data controller of your personal information.